What Does an SEO Company Do?

Hyder Karim

What Does An SEO Company Do? Do I really need SEO assistance?

In this comprehensive guide, we address all of such queries and more.

Footprinted on a digital adventure, wondering, “What does an SEO company entail?” Well, think of them as your friendly internet guides. Using their bag of tricks, called SEO services, they boost websites from hidden spots in search results to prime locations on prominent search engines.

Their magic toolkit?

Search Engine Optimization.


SEO isn’t just about using excellent words here and there; it’s like an art and science combo. And an efficacious agency knows how to pull out all the stops. They possess the expertise to make your website shine in the eyes of search engines. Holding the secret formulas to make your online presence stand out with visibility, they amazingly put extra sparkle over every business need!

What is an SEO Agency?

An SEO agency is a specialized team committed to increasing the exposure of web pages on search engines like Bing, Google, and Yahoo. Through the use of on-page and off-page tactics, they aim to draw in customers who are interested in your products or services. This team of professionals is devoted to negotiating the complexities of search engine algorithms so that your website successfully moves up the search results pages.

Further, SEO firms leverage tools like Google Search Console and Analytics to gauge and enhance website performance. These platforms enable them to track site metrics, make data-driven improvements, and stay abreast of dynamic online trends and guidelines. The best SEO agencies not only drive more visitors to your site but also adeptly adapt to the evolving landscape of online search.

Suggested Reading: How to Choose an SEO Agency

White Hat SEO v/s Black Hat SEO?

Before delving into the core concept of what an SEO agency does, it is essential to know that there are two types of SEO: white hat and black hat.

White hat SEO involves using ethical techniques that align with search engines’ ranking criteria, like Google. This approach optimizes a high-quality website’s content, relevant links, metadata, and schema to enhance its position in search results for relevant keywords. The lasting effects of these strategies enable a website to gradually climb in rankings and take advantage of features on the Search Engine Results Page (SERP).

Conversely, black-hat SEO firms aim to game the system by employing deceitful tactics to boost websites to the top of search results. They use strategies such as irrelevant backlinks, duplicating the content, cloaking or redirecting links, and stuffed keywords, leading to penalties and significantly dropping rankings and visibility.

Note: Making a discerning decision between the two is paramount since you don’t want to end up in the wrong hands. It’s a choice that has to be well thought through.

what are seo companies

What Does an SEO Agency Do?

A reputable SEO company enhances your website’s ranking by performing various essential functions. Their duties include:

Examination of Website Structure

An SEO company plays a multifaceted role in enhancing a website’s online presence and performance. Here’s a detailed breakdown of the core activities that the firm typically engages in:

Ensuring Website Security (HTTPS Implementation):

Implementing HTTPS is crucial for website security, especially for e-commerce users. The ‘s’ in HTTPS signifies a secure site, and search engines, notably Google, prefer such secured websites. An experienced SEO company will tell you this upfront since they know that this establishes trust with users and positively influences search engine rankings.

Addressing Site Errors:

Identifying and resolving site errors are fundamental in conveying reliability to search engines. Common mistakes include 4XX errors, which indicate broken links or unavailable pages. Additionally, resolving issues like duplicate content, titles, tags, descriptions, and instances where crawlers are blocked (often specified in the robots.txt file) is essential. These corrections are meticulously handled by experts for securing a prime position on search engine results pages.

Google Analytics Implementation:

An SEO company evaluates the existing analytics tracking on a website. If absent or inadequate, the implementation of Google Analytics becomes necessary. This tool tracks and analyzes website traffic, providing valuable insights into the sources of leads and sales. The SEO agency identifies and addresses any issues for businesses with existing analytics setups, ensuring accurate and meaningful data interpretation.

Conversion Rate Optimization (CRO):

Beyond simply improving keyword rankings, a proficient SEO company delves into Conversion Rate Optimization (CRO). This involves testing and optimizing various elements on the website, such as calls-to-action, ad campaigns, and meta descriptions. The goal is to enhance the user experience and convert website traffic into tangible profits.

Indexed Pages Management:

Indexed pages are those search engines that have found and deemed sufficient quality for relevant search queries. This is vital for driving organic traffic to the site. The SEO firm’s manually indexing pages accelerate their recognition by search crawlers, leading to quicker inclusion in search engine results.

Page Speed Optimization:

Users tend to navigate away if a page takes more than a few seconds to load. Aware of user behavior, search engines consider site speed as a factor in determining website rankings. Recognizing the significance of user experience (UX), SEO companies prioritize page speed optimization. This optimization enhances user satisfaction, positively impacting search engine rankings.

On-Page Content Optimization

On-page content optimization is critical to effective SEO, requiring a strategic approach beyond simple keyword integration. SEO agencies are instrumental in this process. They conduct thorough keyword research based on actual data from tools such as Google Analytics, Ahrefs, and SEMrush. This ensures the identification of relevant terms for the target audience, ultimately optimizing the potential for high-quality traffic.

On the other hand, modern SEO services extend beyond conventional methods, incorporating advanced tactics like geofencing and geotargeting to localize strategies and connect with specific geographic audiences. Businesses leverage expertise when engaging an SEO agency, utilizing various tools and techniques for comprehensive website optimization—from code to continuous analysis. They perform ongoing efforts and tasks such as:

  • Removing or rewriting duplicate content,
  • Strategically placing keywords in page titles,
  • Enhancing underperforming landing pages,
  • Creating new pages and
  • Use visual and text formatting to enhance visitor conversion.

This continuous improvement approach leads to top search rankings. It establishes meaningful connections with real-world users and sustains organic traffic.

Analysis of Website Content

SEO companies use a systematic strategy to ensure your website’s content meets high standards by evaluating engagement, relevancy, and uniqueness. They may create effective plans for website optimization that resonate with the target audience. They make the structure more readable by improving the headings.

Moreover, by performing strategic keyword integration, they improve search engine exposure through keyword analysis. Their other worthwhile additions are analyzing the content gap and industry relevance by benchmarking against rivals.  Further, they prioritize user experience and assess elements like page load speeds for seamless navigation.

Hence, by integrating content assessment and keyword analysis, these businesses ameliorate website exposure and cultivate a robust relationship with a broader clientele.

Creation of Website Content

SEO agencies elevate a website’s visibility by adeptly crafting various types of content. For example, for blog posts, they plan with a content calendar and use their writers or trusted ones to meet your monthly goals. They handle everything, from writing to putting it on your website.

Regarding landing pages, they give you advice and create content using their team. They use clever formulas to make them automatically for meta descriptions and page titles, especially on big websites. Additionally, these meta descriptions and page titles, especially for expansive websites, are often algorithmically generated by the agency and seamlessly integrated if CMS access is provided.

Lastly, SEO companies work on making and putting the right stuff on your website, all designed to fit your needs and budget.

Streamlining Site Structure and Code

SEO firms are like digital wizards for your website. They don’t just make surface-level changes; they dive deep into the code and structure.

Firstly, they check how your website is organized. They want it to be simple and easy for people to find things. If your website is like a messy maze, they suggest ways to improve it such that more organic traffic drives to your store. They also focus on making it easy for search engines to understand your website. If your important content is hidden deep in the maze of links, search engines might miss it. So, they tidy up the structure to help search engines see everything.

Moreover, they pay attention to the behind-the-scenes code affecting your website’s appearance on search engines. They also verify there are no dead ends – pages leading to nowhere. Every link on your site should either take you to something useful, redirect you to another page, or kindly tell you if something’s gone wrong.

Optimization of off-page elements

Your off-site presence is just as vital as your on-site factors; an experienced SEO firm knows this. They act as your digital guide, navigating the complex landscape of directory listings, review platforms, and social media networks. These professionals ensure your brand is consistent throughout the internet, serving as valuable pointers for Google and your intended audience. Beyond website optimization, they use an all-encompassing approach to boost organic traffic and raise your Google quality score. Their principal strategies include:

  • Employing local SEO tactics,
  • Managing and updating directory listings,
  • Identifying new directories for inclusion, issuing press releases for noteworthy updates, and
  • Crafting guest posts for relevant blogs.

These efforts uplift your off-site presence into a beacon that regularly draws visitors to your digital door.

Monitoring and Reporting on Results

SEO firms excel in tracking key performance indicators associated with specific goals established during onboarding. This includes:

  • Continuous scrutiny of visibility metrics such as rankings and emerging search queries,
  • Traffic metrics like page views and bounce rates,
  • Leads generated through inquiries and engagements with Call-to-Actions (CTAs),
  • Conversion metrics indicating quantity, rate, and
  • The Return on Investment (ROI) by assessing the value of conversions.

This monitoring process serves a dual purpose: validating the efficacy of existing strategies and providing valuable insights for refining future SEO efforts. Moreover, firms present comprehensive reports and insightful comments explaining observed changes and their underlying reasons. This transparent and data-driven reporting enables businesses to understand the impact of SEO strategies, facilitating informed decision-making and tactical adjustments to optimize online visibility.

Benefits of Hiring an SEO Agency?

Now that you understand the role of an SEO agency, what advantages do you gain from enlisting their services?

Effortless SEO ManagementLet the business focus on core operations while the agency handles SEO intricacies.
Expert GuidanceAccess to seasoned professionals for effective digital marketing strategies.
Advanced SEO InsightsUtilize enterprise SEO tools for informed decision-making and website performance analysis.
Strategic Goal AttainmentPersonalized strategies crafted to align with and achieve overarching business objectives.
Collaborative Marketing ApproachSeamless collaboration with internal teams, including PR, PPC, and affiliates.
Knowledge Exchange HubAct as a knowledge resource, facilitating learning for future in-house SEO team development.
Organic Search Traffic BoostOptimizes your website for specific keywords, making it more visible to users conducting relevant searches.
Elevating Brand AwarenessIt helps to achieve a top Google ranking and establishes your brand as a trusted industry leader, fostering increased awareness and identity.
Outsmarting CompetitorsIdentify gaps in competitors’ strategies and allow you to enhance your SEO presence strategically.
Mobile Optimization ImperativeEstablish mobile website optimization, as 61% of searches occur on mobile devices.
Cost-Effective Lead GenerationAs a form of inbound marketing, SEO proves highly cost-effective, capturing the attention of users actively seeking your products or services.

Checklist for Choosing an SEO Agency?

Look for an SEO company that fulfills these requirements:

  • A budget-friendly SEO company with a solid reputation, industry experience, and positive client references.
  • Assured transparency in SEO methods, adherence to search engine guidelines, and a focus on ethical practices.
  • Confirm expertise in content strategy, keyword research, backlink acquisition, and technical SEO.
  • Prioritize companies providing regular, detailed reporting on KPIs and staying updated on search engine algorithms.
  • Opt for proactive communication, avoiding firms promising specific rankings or instant results.
what are seo services

Should I Hire an SEO Agency?

A BIG YES! It is highly recommended to recruit an SEO agency for several convincing reasons.

First and foremost, SEO management takes a lot of time, which is an essential resource for any company. Hiring a professional agency to handle your SEO offers best-in-class outcomes while freeing up your valuable time for other important business-related tasks. Second, various technical competencies, including writing, analytics, and decision-making, are needed for efficient SEO. Employing SEO experts will better perform these activities. Experts in these fields ensure a thorough and professional approach that could be difficult for an individual or small team to provide.

Moreover, SEO companies are excellent at focused marketing; they go beyond simple visibility to create tactics tailored to particular audiences. Your website will be optimized for clicks, conversions, and greater search engine rankings. Lastly and most importantly, since search engine algorithms and SEO best practices are constantly evolving, agencies have updated knowledge of these and quickly adapt to these changes, guaranteeing that your SEO strategies remain effective.

Suggested Reading: Questions to Ask SEO Agency

Ready to Hire? Reach out to Hyder And Kabani

If you’re eager to improve your online visibility and looking for professionals to handle the complex SEO world, WE are here to be your reliable partner. Our all-inclusive services, which include strategic link building, thorough keyword research, and effective page speed optimization, guarantee a customized, complete solution for your business. While acknowledging that SEO companies might not be affordable for every budget, WE strive to deliver value in line with your unique requirements.

So, let’s…

Connect, Converse, and Conquer the world of SEO TOGETHER!

Hyder Karim

About Hyder Karim

Hyder Karim, co-founder of Hyder and Kabani, is a seasoned content strategist with over five years of experience in the industry. Recognized for his meticulous attention to detail, Hyder has successfully empowered brands with his innovative SEO solutions. His expertise not only lies in ranking websites but also in creating a holistic marketing strategy. A dedicated professional and thought leader, Hyder is passionate about pushing the boundaries of SEO and ensuring the highest standards for Hyder and Kabani clientele.